Annual user conference featuring over one hundred clients and over 200 users
The challenge
Every year Wisetail hosts a user conference featuring over one hundred clients including Shake Shack, SoulCycle, Krispy Kreme, Bonobos, Jamba Juice, Equinox, and Outdoor Voices. I worked with the management team to brand the conference. With the theme being learning ecosystems, I spent time gathering public domain scientific illustrations to help delineate the six pillars of the conference.
Services Provided:
Branding Strategy Logo Design Event Photography Event Collateral Website Design
01
Logo
The Apex conference logo exemplifies qualities of
02
Branding
The Apex conference brand features public domain scientific illustrations to help delineate the six pillars of the learning ecosystems theme.
03
Collateral
The Apex conference collateral featured name tags, wayfinding signage, agenda, presentations, and event swag.
04
Color
The Apex conference was simple and contrasting that helped buoy the illustrations.
#5a0d05
#afe4ff
#121212
05
Typography
Butler is a serif font that helps bring a modernism to the the Apex conference brand with curves of classical serif fonts and also features an extra stencil family. Work Sans is an excellent font for small text for both print and web.
Butler
Work Sans
abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
07
Website
The Apex conference website exemplifies the brand as a whole with natural textures, active lines, and the featured color palette.
08
Event Photography
The Apex conference brand is featured in this event photography taken by myself.
