Luxury blonde specialist located in Portland, Oregon
Michelle Allen is a luxury blonde specialist located in Portland, Oregon. When she was looking to leave her current salon she came to me help her get her business started. We worked together build a stylish and modern brand that exhibited luxury care. I helped guide her through the process as I designed a logo, a website, content for her social media accounts, helped to facilitate photographic art direction, and worked together on a brand strategy.
Branding Strategy Logo Design Photography Art Direction Website Design Social Media Content Creation
The Michelle Allen logo exemplifies characteristics of luxury, beauty, style, and femininity.
The Michelle Allen contains custom iconography inspired by natural health care and the beautification industry. The brand also contains custom patterns inspired by the natural curvatures of crystals.
Michelle Allen's branding elements are exemplified in her business cards.
The Michelle Allen color palette is rooted in pink and purple as well as a gradient that combines the two color swatches. The palette also contains a secondary swatch that serves as a dark grey anchor.
Sweet Sans Pro is a high-end font with a modern twist while Bon Vivant is a script font representative of luxury and fashion. Proxima Nova serves as simple and legible font for body copy.
Sweet Sans Pro
Michelle Allen's photography is simple, high contrast, and light. The portraits of Michelle illustrate the luxury care that the she provides.
The Michelle Allen website is a combination of all of the brand elements, with high contrast visuals, the featured color palette, texture, and clear calls to action.
Michelle Allen needed custom social media content creation for her Instagram page that illustrated her prices and descriptions for her services.