Commercial real estate with a single, cloud-based platform to power transactions from list to close
Biproxi is a commercial real estate with a single, cloud-based platform to power transactions from list to close. Picture Zillow for commercial real estate buildings. When they were looking to take their brand to the next level, they came to me to get them started. We worked together to build a modern brand that exemplified trust and ease of use. I helped build them an extensive brand guideline to help them use their logo, fonts, colors, and website in an easy way.
Branding Strategy Logo Design Photography Art Direction Website Design Mission and Values
The Biproxi logo exemplifies characteristics of sincerity, comfort, and reliability.
The Biproxi guidelines are an extensive document that contains logo sizing, color palette details, typography explanations, as well as their mission and value statements.
The Biproxi branding elements are exemplified in these business cards for Ember Erickson.
The Biproxi color palette is rooted in two shades of green, with the forest green starring as the anchor of the palette. The mint green and sand colors serve as highlights and calls to action in designs.
Gilroy is a modern and geometric sans-serif font with a humanist approach. The Born Ready font serves exclusively as a highlight in large format. The tertiary typeface, Montserrat, serves as simple and legible secondary font for body copy.
The biproxi brand photography is based around modern architecture that is light, minimal, and polished.
The Biproxi website exemplifies the brand as a whole, with simple highlights and clear calls to action, as well as a beautiful display of photography and architecture.
Mission and Values
Biproxi's mission and values tie in closely to their brand photography, color palette, and overall design aesthetic and messaging.